Find Where Spend Is Being Wasted
Identify irrelevant traffic, weak creative, poor targeting, and campaign decisions that may be consuming budget without creating enough value.
For Brands Ready to Scale With Paid Ads
Predictable Customer Acquisition with Google and Meta Ads.
Turn more of your advertising investment into qualified leads and sales.
Get a Customized Scaling Blueprint →
I've personally worked with scaling these brands...
Ryan Cruz, Co-founder @TRAFFICSALAD
If we don't deliver on agreed results, you don't pay.
We help any brand with the budget to invest in paid ads — ecommerce, local, course creators, SaaS, and B2B — scale faster and more predictably with Google Ads and Meta Ads, instead of waiting on organic traffic, cold email, referrals, or cold calling.
For qualifying accounts: double your qualified leads or ROAS in 90 days — or you don't pay our management fee.
Eligibility and written terms apply. We agree on one target, its baseline, measurement method, and budget requirements before starting. Advertising spend remains payable.
See our approach
Before You Increase Your Budget, See What Could Be Holding You Back.
Discover how we approach Google Ads and Meta Ads — from diagnosing weak performance to identifying your next scaling opportunity.
The real question
Spending More Should Come With a Clear Reason.
You're already investing in paid ads. But you may still be asking:
- Why are leads coming in without turning into enough customers?
- Why does performance drop when we increase the budget?
- Which campaigns are actually generating valuable business?
- Are we missing opportunities — or simply spending too much?
- What needs to change before we scale?
Those questions rarely get answered by a dashboard alone.
We examine your campaigns, creative, landing pages, and conversion tracking to understand where growth is getting stuck — and what to address first.
Know what to improve. Know what deserves more investment.
Two channels, one strategy
Two Platforms. A Strategy Built Around Your Business.
Google Ads and Meta Ads play different roles in customer acquisition. Your strategy should reflect how people discover, evaluate, and buy what you offer.
01
Google Ads
Reach People Searching for What You Sell.
Connect with relevant demand through targeting, messaging, and campaigns aligned with your business goals.
- Search intent, keywords, and search-term analysis.
- Campaign structure and budget allocation.
- Ad messaging and landing-page alignment.
- Bidding and conversion measurement.
- Expansion opportunities supported by performance.
New to paid ads, or only using one platform? We start with your goals and offer economics — not assumptions about where you should already be.
Get a Customized Scaling Blueprint →The diagnosis
Better Campaigns Start With Better Diagnosis.
Improve the Path From Click to Customer
Examine how your ads, offer, and landing pages work together — and where people lose interest or fail to take the next step.
Give Your Reporting More Meaning
Review conversion tracking and connect campaigns to qualified leads or revenue where your systems support it. Understand what the numbers tell you — and where attribution has limitations.
Scale With Clear Performance Targets
Make budget decisions against agreed acquisition costs, return targets, and business capacity. Move quickly when the evidence supports it. Address constraints before making them more expensive.
Client results
What It's Like to Work Together.
"Traffic Salad, particularly Ryan and his dedicated team, transformed small businesses with remarkable growth and increased sales through targeted marketing strategies."— Traffic Salad Client Testimonials
Case Study 01 · Educational Creator
From $0 to $85k+ course launch in less than 30 days
Before: No reliable way to convert subscribers and followers into a paying customer
After: $85k+ launch in about 21 days using less than $3,000 in paid ads spend
"Ryan and his team completely oversaw our first "official" launch. He helped us develop a more sophisticated and robust online presence, marketing funnel and Facebook advertising strategy, which translated into a big jump in our leads and a really successful launch. Financially we had an incredibly successful launch. We are a small company and it was our first time out and we reached nearly 90K in sales...."
Lawrence Jordan
Founder @MasterTheWorkflow
Case Study 02 · Influencer | Podcast Host | Creator
From 3-4 to 15-16 solid leads in the pipeline
Before: Low leads in the pipeline.
After: 4x leads in the pipeline and growing
"When I started working with Ryan, I had about 3-4 solid items in my pipeline. After 6 weeks of work, it was in the 15-16 range."
Silas Mahner
Case Study 03 · Paid Acquisition
Turn acquisition into a scalable lead engine.
Scaled an ad account from 1x to 4x ROAS while generating consistent qualified leads.
$3–5 qualified leads
"We had no one managing it at all. And when he came in, immediately it became a 4x ROAS in the span of thirty days...."
Bryan Ng
Co-founder at Subscribr.ai
High ROIIntegrity & TrustBusiness GrowthOutstanding Support
The engagement
From Unclear Performance to a Focused Scaling Plan.
Diagnose Your Account
We review your Google Ads and/or Meta Ads performance, campaign setup, conversion tracking, creative, and landing pages.
You get a prioritized view of the issues and opportunities worth addressing.
Improve What Limits Growth
We tackle the biggest constraints and test improvements to targeting, messaging, creative, and conversion performance.
You get a focused plan tied to your primary business objective.
Scale What Works
We increase investment where results support it and test new opportunities with clear performance checks.
You get visibility into what we're scaling, why, and what happens next.
Free breakdowns
See How Ryan Thinks About Paid-Ad Growth.
Practical videos on Google Ads, Meta Ads, and the decisions behind better performance.
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Google Ads: What to Check Before Increasing Your Budget
How to assess tracking, conversion quality, and campaign performance before spending more.
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Meta Ads: Is Your Creative Limiting Growth?
How to evaluate your messaging, offer, and creative testing approach.
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Why More Leads Don't Always Mean More Customers
How lead quality and your conversion process affect acquisition costs.
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Scaling Google & Meta Ads Without Losing Sight of Returns
How to approach budget increases, testing, and cross-platform measurement.
Meet Ryan
Hi my name is Ryan Cruz, I'm your partner in predictably scaling and growing your online business.
I help businesses improve and scale their Google Ads and Meta Ads with a clear focus on acquisition performance.
That means understanding your offer, examining your numbers, and identifying what needs to change before you invest more.
If tracking is unreliable, we address it. If your creative or landing page is limiting performance, you should know. If your account is ready for more investment, there should be evidence behind that recommendation.
You deserve to understand where your budget is going — and the strategy behind your next move.
$300K+Managed per month in ad spend
10+ yearsAs a media buyer
100+Brands & companies
✓
A 90-day commitment
Double Your Qualified Leads or ROAS — or You Don't Pay Our Management Fee.
For qualifying accounts, we agree on one measurable target before starting: double your qualified leads or double your return on ad spend within 90 days.
- Your baseline — the starting performance used for comparison.
- Your target — qualified leads or ROAS.
- Your scope — the campaigns and platforms covered.
- Your measurement — data sources, attribution, and evaluation period.
- Your requirements — budget, access, approvals, and implementation responsibilities.
- Your fee protection — how the waiver or refund applies if the target is missed.
If we miss the agreed target while the documented requirements are met, the management-fee protection applies.
Get a Customized Scaling Blueprint →Advertising spend and separately agreed third-party costs are not covered. Eligibility and full written terms apply.
Is this a fit?
Built for Businesses Ready to Grow.
This engagement is designed for businesses that:
- Have the budget to invest in Google Ads, Meta Ads, or both.
- Have an established offer and performance history.
- Can serve additional customers or fulfill more orders.
- Are willing to share relevant account and conversion data.
- Can implement agreed improvements.
- Want growth measured against clear business targets.
You don't need to be in one specific industry. We assess fit based on your offer, economics, market, and readiness to scale.
Questions before you book
Questions Before You Book?
Do you manage both Google Ads and Meta Ads?
Yes. The engagement can cover Google Ads, Meta Ads, or both, depending on your needs and the agreed scope.
Do I need to advertise on both platforms?
No. We assess your current performance and business goals before recommending where to invest.
Can you work with my existing campaigns?
Yes. We start by reviewing what is already running. We preserve useful data and effective elements while identifying what needs to change.
How quickly can we scale?
We move quickly on clear opportunities. Larger increases depend on performance, market demand, creative capacity, your conversion process, and your ability to handle growth.
Will I need a bigger advertising budget?
Possibly. Some accounts need efficiency improvements first; others need more investment to reach their goals. Any budget requirements are agreed upfront.
What counts as a qualified lead?
We define that before starting, based on your business. Spam, duplicate inquiries, and irrelevant contacts should not count toward the agreed lead target.
How do you measure results across Google and Meta?
We agree on the reporting sources and attribution approach before starting. Where possible, we use business-level conversion data to reduce double-counting when both platforms claim the same outcome.
Does the guarantee cover both leads and ROAS?
No. We agree on one primary metric appropriate for your business and reliable enough to measure.
What does "you don't pay" mean?
The guarantee covers our management fee under the written agreement. It does not cover advertising spend or separately agreed third-party expenses. The agreement specifies whether protection takes the form of a waiver or refund.
What happens on the scaling call?
We discuss your current advertising, growth goals, and biggest challenges. We assess fit, explain the next steps, and determine whether your account may qualify for the guarantee.
Your next move
Find Out What's Possible With Your Google & Meta Ads.
Get a clearer view of what's holding performance back — and what it could take to scale.
Get a Customized Scaling Blueprint →No obligation to engage. No account credentials needed to book.